.png)
f you’re stuck staring at the same generic rejection email and thinking “what am I missing?”, you’re not alone. Amazon selelr verification failed is one of the most searched—and most frustrating—issues new sellers face. The worst part? Amazon rarely tells you why your documents were rejected.
As someone who’s helped sellers get unstuck after weeks (sometimes months) of failed attempts, this guide breaks down exactly what triggers Amazon’s verification rejections and how to fix them fast—using a checklist that aligns with what Amazon’s automated systems actually look for.
Why Amazon Seller Verification Fails (Even When Docs Look “Correct”)
Amazon’s seller verification process is not reviewed by a human at first. It’s driven by automated compliance checks that flag even microscopic inconsistencies. That’s why everything can look right to you and still fail.
The most common reasons behind amazon selelr verification failed include:
- Address type or mismatch (the #1 silent killer)
- Document format or metadata issues
- Name inconsistencies across documents
- Submitting the “right” document, but not the specific one Amazon expects
Let’s break these down.
1. Residential Addresses Are a Hidden Red Flag
This is the issue that resolves more failed verifications than anything else.
Even if Amazon doesn’t explicitly say it, residential/home addresses are frequently flagged, especially for new US-based LLC sellers. Everything else can match perfectly—LLC name, EIN, bank statement—and still get rejected.
What works:
- A legitimate commercial address
- A commercial lease or service agreement
- Utility bills (electric, water, gas) tied to that address
Many sellers only pass verification after switching from a home address to a commercial one, then resubmitting the same documents.
✅ Checklist
- Address is commercial, not residential
- Address matches character-for-character across all docs
- Utility bill is tied to the business address (not personal)
2. Address Formatting Must Match Exactly (Bots Are Brutal)
Amazon’s system doesn’t “interpret” addresses—it compares strings.
That means:
- “St” ≠ “Street”
- “Suite 200” ≠ “Ste 200”
- Missing apartment/unit numbers = rejection
Even USPS-style formatting differences can trigger a failure.
✅ Checklist
- Copy/paste the exact same address everywhere
- Match punctuation, abbreviations, and capitalization
- Ensure Amazon Seller Central profile matches documents 100%
3. Bank Statements Must Be Official PDFs (No Screenshots)
A huge number of sellers get stuck because of this one detail.
Amazon often auto-rejects screenshots, even if they’re clear and readable. The system expects:
- A full PDF downloaded directly from the bank
- Visible bank logo, account holder name, address, and date
- Statement dated within the last 90 days
✅ Checklist
- Download the statement directly from your bank portal
- Do not crop or edit the PDF
- Make sure all pages are included
4. EIN Letters & LLC Docs Can Fail for “Invisible” Reasons
Yes—this happens.
Common EIN-related issues:
- Cropped edges
- Missing margins
- Low resolution
- Metadata inconsistencies from scanning software
Pro tip: Sometimes taking a photo of the original paper document works better than a scan, because it avoids problematic PDF metadata.
✅ Checklist
- All four corners visible
- No cropping or shadows
- Clear, readable text
- EIN letter name matches LLC exactly
5. “Company Registration Number” Is Not Always Your EIN
This field trips up a lot of sellers.
In many cases, Amazon expects:
- State registration number
- Business ID from Articles of Organization
—not your EIN.
Entering the EIN here can cause silent rejections.
✅ Checklist
- Review your state incorporation docs
- Use the registration number listed by the state
- Leave blank only if Amazon explicitly allows it
6. Sometimes Amazon Wants a Different Document (But Won’t Say Which)
This is where sellers lose weeks.
Amazon may decide it wants:
- A Certificate of Good Standing
- A different LLC filing
- A different proof-of-address document
The appeal emails won’t tell you—but Seller Support chat sometimes will.
✅ Action step
- Contact Seller Support via chat (not appeal email)
- Ask: “Which specific document is failing verification?”
- Get confirmation before resubmitting
Final Amazon Seller Verification Fix Checklist
Before resubmitting, confirm all of the following:
✔ Commercial address (not residential)
✔ Exact address match everywhere
✔ Official bank statement PDF (not screenshot)
✔ Utility bill tied to business address
✔ EIN + LLC docs uncropped and clear
✔ Correct registration number field
✔ Docs dated within 90 days
Bottom Line
If you’re stuck on amazon selelr verification failed, it’s almost never random—and rarely about “missing” documents. It’s usually about precision, address legitimacy, and formatting details that only bots care about.
Fix those, and many sellers get approved on the very next submission.
If you’re bleeding time or money waiting on verification, this checklist can save you weeks of frustration—and get your Amazon business live fast.
Why does Amazon keep saying “documents don’t meet our requirements”?
Amazon uses automated systems to verify seller documents. When the system flags an issue, it sends a generic rejection message without specifics. Common triggers include address mismatches, residential addresses, cropped documents, screenshots instead of official PDFs, or submitting the wrong document type for a required field.
Can I use my home address for Amazon seller verification?
Sometimes, but many sellers fail verification because Amazon silently flags residential addresses. Even when all documents match, a home address can trigger repeated rejections. Using a legitimate commercial address with matching utility bills dramatically increases approval success.
What type of utility bill does Amazon accept for proof of address?
Amazon typically accepts electric, gas, or water bills that:
- Are dated within the last 90 days
- Clearly show the business name and address
- Match the address on your LLC and Seller Central profile exactly
Internet or mobile phone bills are more likely to be rejected.
Are bank statement screenshots allowed?
No. Screenshots are frequently auto-rejected. Amazon expects a full, official PDF downloaded directly from your bank that includes:
- Bank logo
- Account holder name
- Address
- Statement date
Even clear screenshots can fail automated checks.
Why does Amazon keep rejecting my EIN letter?
EIN letters are often rejected due to:
- Cropped edges or missing margins
- Low resolution or glare
- PDF metadata issues from scanning
In some cases, a clear photo of the original EIN letter works better than a scanned PDF.
What should I enter for “Company Registration Number”?
This field often does not mean your EIN. Amazon may expect:
- Your state-issued business registration number
- A number from your Articles of Organization
Entering the EIN here can cause silent verification failures.
How long does Amazon seller verification usually take?
When documents are correct, verification can take 24–72 hours. If something is flagged, sellers can get stuck for weeks unless the underlying issue is fixed before resubmitting.
Can Amazon Seller Support tell me what’s wrong?
Sometimes. While appeal emails are automated, Seller Support chat or phone support may reveal which document or field is failing. Always ask directly before submitting another appeal to avoid repeated rejections.
Do all documents have to be under 90 days old?
Yes—especially bank statements and utility bills. Documents older than 90 days are commonly rejected, even if everything else is correct.
What’s the fastest way to fix “amazon selelr verification failed”?
The fastest fix is to:
- Use a commercial address
- Ensure exact address and name matching
- Submit official PDFs (no screenshots)
- Avoid cropped or edited documents
Most sellers who fix these issues pass verification on the next attempt.
.png)
.png)
